Artificial intelligence (AI) is transforming the marketing landscape by enabling hyper-personalized experiences across every touchpoint. From tailored product recommendations to dynamic content delivery, AI’s ability to analyze and act on vast datasets allows brands to engage customers in more meaningful, relevant ways.

In an age saturated with digital media, today’s users are highly sophisticated visual consumers. This constant visual engagement has transformed the way people interpret and respond to design, ushering in what can be called the Visual Literacy Revolution.

For years, Google has been the go-to search engine for finding information. But a significant shift is underway—younger audiences are turning to social media platforms like TikTok and Instagram to search for everything from product recommendations to local restaurants.